THE TRUTH

In 2014, The Legacy Foundationed commissioned 72andSunny to create their first major anti-tobacco initiative since the 90's. This was a fun project in that the audience we were targeting was young teenagers - a very mobile and digitally savvy bunch. We created a website and social initiatives to enable them to be the first generation to stamp out smoking for good. 

My role was Lead Experience Designer on the project, and I worked with a team of associate UX designers, freelancers, visual designers and production partners to bring the experience to life. 

You can view the final result at thetruth.com.