FIAT-USA

When FIAT decided to enter the US market full force, they commissioned 72andSunny for a full branding campaign and reevisioned digital experience. I was the lead UX Designer on the website, including all tools and concept applications. In the space of about four months, our team architected and designed the end-to-end digital experience and supporting tools. We researched users and markets, gathered requirements, drafted experience and user flows, and created wireframes and prototypes. We had a design team of about 20, including UX designers, visual designers, prototypers and content strategists. It was probably one of the most hectic, stressful, inspiring and satisfying experiences I've had.

You can take a look at the end results on the live site. It's been a few years, and a few things have changed, but the structural integrity remains intact.

Check it out at fiatusa.com.