JESSICA RUDZEWICZ

DIGITAL PRODUCT DESIGN AND INNOVATION
ABOUT

I'm a design leader drawn to tough problems that don't have easy answers. I've helped companies shape digital experiences for some incredible brands, partnered with Fortune 100 companies to figure out what's next, and led teams in complex environments where every decision matters.

CORE FOCUS
Strategic Vision
Business-Aligned Design
Team Excellence
Culture & Capability
Business Impact
Outcomes That Matter
Systems Thinking
Scale & Consistency
LEADERSHIP

STRATEGY

  • — Aligning design to business outcomes
  • — Defining product vision & roadmaps
  • — Driving value through innovation
  • — Translating customer insight to strategy

ORGANIZATION

  • — Building high-performance teams
  • — Culture & capability building
  • — Cross-functional leadership
  • — Operational efficiency
  • — Vendor & partner management

EXECUTION

  • — 0→1 product development
  • — Interaction design & prototyping
  • — User research programs
  • — Design standards & governance
EXPERIENCE
2021 — PRESENT
Bank of America
SVP, Associate Director — Experience Design
One of the world's leading financial institutions, serving nearly 70 million clients across consumer banking, wealth management, and investment banking.
Leading a cross-functional design team focused on developing new product experiences for 68M+ customers.
  • • Balancing innovation with the rigorous demands of a highly regulated environment
  • • Ensuring thoughtful, consistent design that respects the boundaries of risk management, compliance, and customer protection
  • • Committed to creating exceptional experiences for our customers and meaningful work for our team
2015 — 2021
BCG
Experience Design Lead
BCG X is tech build and design unit — 3,000+ technologists, designers, and entrepreneurs building and launching products for the world's largest companies.
Guided multidisciplinary design teams from early-stage research to commercialization, bringing new ventures to life for Fortune 500 clients.
  • • Tackled large-scale challenges with emerging technologies, AI, conversational UI, and AR/VR solutions for commercial and industrial use cases.
  • • Led design efforts for 15+ ventures from concept to commercialization
  • • Co-located with corporate partners, conducting workshops, discovery and user research across North America, Europe and the Middle East.
  • • Profile featured in Built in LA
2009 — 2015
72andSunny
Sr. UX Designer / Sr. Digital Producer
Two-time Agency of the Year (Ad Age, Adweek) renowned for culturally-led brand transformations.
Led UX design for some of the biggest brands in the world, including Activision, FIAT, Sonos, Starbucks, Target and Google.
  • • Developed brand websites, interactive experiences, and digital campaigns
  • • Founding designer of the UX practice, established workflows and methodologies, hired first team of designers.
  • • Webby Nominee (Bugaboo.com) and Webby Honoree (HP)
HIGHLIGHTED WORK
Brand Websites
Leading ongoing UX initiatives and optimizations for Sales and New Product Experiences
Led UX design for ground-up launch of the US website and vehicle configurator
Led UX design on transformative website redesign
Led UX design and digital production for website redesigns and new loyalty mobile app
Information architecture
Ventures
On-Demand Home Propane Delivery (UAE) • On-Demand Mobile Gas Fueling (UAE) • Consumer Investing/Retirement (US, Canada) • Treasury management (Germany) • Healthcare Coaching/Management (US) • .Gov Emergency Response (US) • P2P Vehicle Rental Marketplace (US)
Brand Experiences
Activision: Call of Duty interactive trailers • Carl's Jr. / Hardees: Loyalty app • Skylanders: Face-swapping AR prototypes • Kim Kardashian "Sexy Salad Lunch": AR experience and live-stream event • Google Wallet: Launch website • Target: Baby photo album creator • Starbucks: "Shaken Iced Tea" digital promotions • HP: "Let's Do Amazing" digital promotions
Entertainment
Hellboy Website • Avatar Website • The Dark Knight Website • The Strangers Website • Disney's "Bolt" mini-game • Astroboy Website • Harry Potter Websites
Case Studies
Available upon request
INDUSTRIES I'VE WORKED WITH
Financial Services
Healthcare & Life Sciences
Retail & E-commerce
Government & Public Sector
Media & Entertainment
Marketing & Advertising
Energy
Marketplace / Platform Economy
LET'S BUILD
LINKEDIN